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Trade the trend, not the noise.

Smarter trading starts with better tools — proven trading software, data tools, and upcoming spreadsheet-based trading systems for traders and investors.

See today's sector strength Browse the bookshelf
Free — updated live

Which sectors are leading right now?

Click any symbol on the watchlist to load its chart. The moving averages show trend direction at a glance — this is exactly the kind of "where's the strength" read that should come before you pick individual names to trade.

Sector Rotation — S&P Sector ETFs

Click any symbol on the watchlist to load its chart.

Live data provided by TradingView. See products to aid your trading in the Trading Tools section above.

30-Day & 1-Week Move

Our own sector snapshot — dark green is the monthly move, light green is the past week.

Sector performance chart — 30-day change and 1-week change for the 11 S&P sector ETFs, S&P 500, Nasdaq 100, Russell 2000, semiconductors, and transports

Dark green = 30-day change · Light green = 1-week change.

What we actually use

Three tools worth paying for

We don't run a directory of every trading product with an affiliate link. These are the ones we'd point a friend to, and we say so plainly below each one.

Some links below are affiliate links — including to Amazon and other retailers — and we may earn a commission at no extra cost to you.

Seasonal analysis

TradeMiner

Screens decades of price history for a stock, future, or ETF and shows how often — and by how much — it has moved during a given calendar window. Pairs naturally with the sector-rotation view above.

Available through ClickBank.
See TradeMiner →
Charting & execution

Coming Soon

A charting and trading platform for stocks, futures, and forex — order entry and charting in one place, similar in spirit to Track 'n Trade. We're finalizing the right partner for this category.

Details to come.
Coming soon
Spreadsheet data

Wisesheets

Pulls financial statements, key metrics, and live prices straight into Google Sheets or Excel — 20 years of history, 50+ exchanges. The natural next step once you've outgrown what a free GOOGLEFINANCE() formula can do.

Plans from $60/yr (Pro) to $120/yr (Elite).
See Wisesheets →
Charts & data

TradingView

The charting platform powering the live sector data above — real-time quotes, advanced indicators, and a screener that goes well beyond what's free. If you like what you see in the Sector Rotation panel, this is where it comes from.

Free plan available; paid tiers unlock more data and indicators.
See TradingView →
Free, always

Build your first tracker with one formula

Google Sheets already has a free, built-in stock function. Here's the one line that gets you a live price feed — no add-on required.

=GOOGLEFINANCE("AAPL","price")

That's the same free function our upcoming book is built around — a full guide to using Google Finance and Google Sheets for trading and investing, formula by formula. An Excel edition follows once that one's done, since most of it carries straight over. When either is ready, our list gets it first.

Get "Reading the Rotation" — free

A 9-page guide to sector rotation and trend trading: the business-cycle framework, reading relative strength, the four-phase market cycle, and how to build your own sector tracker in Google Sheets.

You'll get the PDF by email in a minute or two, plus occasional updates when the book launches. No spam, unsubscribe any time.

The bookshelf

Read your way in

A handful of well-organized shelves, not a thousand random titles. Each one opens a curated Amazon search for that category.

Some links below are affiliate links — including to Amazon and other retailers — and we may earn a commission at no extra cost to you.

Trading

Technical setups, price action, and trading-system books.

Shop Trading →

Investing

Value investing, portfolio building, and long-term strategy.

Shop Investing →

Options

From covered calls to full options-strategy references.

Shop Options →

Retirement & Personal Finance

Planning, budgeting, and building toward retirement.

Shop Retirement →

Technical Analysis

Chart patterns, indicators, and market structure.

Shop Technical Analysis →

Trading Psychology

Discipline, risk management, and the mental game.

Shop Psychology →